It was definitely the party of the year at the Ladies Smoking Room of the St Pancras Hotel when we joined Addidi to celebrate their 10th anniversary.
Founder Anna Sofat warmly welcomed guests and gave an insight into the success of Addidi and its beautifully different way of doing business.
Addidi has made extraordinary progress encouraging more women to invest as business angels and also to successfully manage their wealth.
It was also an opportunity to unveil the smart new web site and corporate identity for Addidi as the Voice of Women's Wealth. A well deserved and accurate description.
This was made clear by the inspiring stories from Addidi angels and clients, who shared business and life experiences about their own success.
One thing they each had in common was an amazing passion for what they are doing; something that is very much evidenced by Anna and Janardan Sofat and of course by Addidi itself.