Pink Shoe members were thrilled to be invited by Anna & Janardan Sofat to join Addidi for their Inspiration Awards at Home House. This is definitely one of the highlights of the summer season, as Addidi hosts this glittering annual event where inspiring women of today celebrate women achievers from history.
Firstly we heard from Anna about Addidi – her ground-breaking wealth management company, especially focused on women, and about angel investment opportunities and the Addidi Pioneers.
On to the award itself, the focus this year was on women entrepreneurs. We heard five enthusiastic presentations on whom we should vote for. All the entrepreneurs from history were women who had made an impact on fashion, not just from the design perspective but also with financial success, as fashion is and has for many years been a key contributor to the economy.
Julia Grinham, co-founder of the fabulous Upper Street Shoes, opened the event and championed Margaret Cameron, a milliner designer & corset maker –to prove her point Julia wore a super sexy corset!
Then
And finally we heard from Sarah McVittie, Co-founder of Dressipi,
As the evening drew to a close after five fabulous presentations from-and for- five fabulous women we wanted to vote for them all! However we were delighted to hear that the final winner was Margaret Cameron, thanks to Julia Grinham. We also thought that Anna and Addidi should have an award for creating such a splendid event!