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Creating positive footprints

Business NOT as Usual with Addidi and Deploy


The Women’s Smoking Room of the St Pancras Renaissance Hotel was a wonderful venue for the Addidi and Deploy ‘Business NOT as Usual’ charity event in support of Reverse Rett.









We began with a fascinating a panel discussion on female enterprise with Anna Sofat giving an insight into how and why she set up Addidi, the ‘Voice of Women’s Wealth’. 

Anna outlined the unique way Addidi works to manage women’s wealth and its recent Manifesto to 'change the culture of wealth'. We then heard from an engaging panel sharing their stories of business success in fashion and beyond.


The  fashion show itself featured fabulous sustainable designs from Deploy, a real pioneer in sustainable fashion.