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Creating positive footprints

Addidi Inaugural Conference #AreYouIn


Pink Shoe Founder Helene joined Addidi at the King’s Fund in Cavendish Square for an inspiring launch of their innovative movement that is changing the course of the wealth industry.

Addidi has an exciting vision for a culture of which everyone in the financial services industry can be proud: inclusive, diverse and improving financial wellbeing within all aspects of the business, from employee to client.



After a range of top speakers who spoke passionately about the future and how we can work together to achieve a better industry – indeed a better world – we broke into stimulating round table conversations.


Anna Sofat, founder of Addidi, outlined her ambitious aims for the #AreYouIn movement which certainly resonated with everyone. 

We were all asked to make a personal commitment to improving the wealth sector. Each taking one of five pledges and undertaking to pass on a pledge to 5 others. Find out more and Join The Movement: www.addidi.com/areyouin