Pink Shoe was #OnAir this week with the amazingly creative Holly Jade O'Leary, co founder of Alinea London exploring ‘A New Train of Thought – a stylish perspective on Brand Strategy’
Holly shared some great case studies on brand strategy, outlining how vital it is to have the values of the business at the heart of the creative process; showing us Alinea’s beautiful ‘Floral Souls’ luxury campaign with jewellery designer Olivia Madigan-Shea. Holly then outlined how to generate a creative treatment by identifying the pillars of your brand and establishing a central concept.
With Alinea, Holly and her co-founder represent a range of international luxury brands and artists, alongside offering a unique consultancy combination of legal expertise and creative flair. From providing client insights on Brexit and its impact on business opportunities to sustainable couture fashion.
With a brilliant blend of art, fashion, business and style, Holly was so inspiring!
To find out more go to: https://www.alinea.org.uk/