A stimulating and inspiring presentation for this week's #OnAir, with one of the UK’s
Top 100 female entrepreneurs, Christine MacKay founder of award-winning animation and design studio
Salamandra who joined us along with her fabulous animated friend ‘Sal’.
Christine shared her passion for animation and showed us what a huge difference it makes to energise a brand, giving us bags of fresh ideas on creating visual brand stories. Animation is highly effective at fully engaging and capturing the audience, which we certainly were!